You run blood panels, biomarker checks or health screenings — but the test ends and there is nothing left to sell. Novogenia gives your blood test a follow-up product: we interpret the results you already produce, translate them into a personalized micronutrient formulation and manufacture the finished supplement in our own, certified EU lab — under your brand. Your test becomes the first step of a product line, not the last thing the customer buys.
Blood values, micronutrient panels and biomarker data you already produce become the basis of the product — no new testing pipeline to build.
Each result profile is translated into an individual micronutrient formula — the right form and dose per person, not a one-size-fits-all pill.
We produce the finished personalized supplement in our own certified EU lab — from small batches up, Made in Austria.
On request, active ingredients are delivered in our Microtransporter slow-release pellets for fast, slow or 50:50 release.
Formula, packaging and fulfillment carry your brand as a white-label solution — Novogenia stays invisible in the background.
From a single order to recurring subscriptions, we handle production and shipping so a one-off blood test becomes a lasting product line.
We have run our own certified EU lab since 2009 and offer both genetic and blood analyses — the science behind the follow-up product is ours, not outsourced.
We map blood values and micronutrient status to concrete micronutrient recommendations, the basis of a personalized add-on product.
Interpretation, formulation, manufacturing, packaging and fulfillment come from a single source, so you coordinate one partner instead of five suppliers.
Production to EU requirements in Salzburg — a trust argument you can pass straight to your end customers.
You keep ownership of the lab data and the customer relationship. We are your production partner, not a competitor for your audience.
From a first pilot line to a full personalized range, we grow with you as a long-term manufacturing partner.
A blood testing company or diagnostic lab does the hard part — it generates real blood and lab data. But once the report is handed over, the relationship usually stops, and so does the revenue. Novogenia adds the missing piece: a follow-up product. We interpret the blood values, translate them into a personalized supplement and manufacture it under your brand. Your blood panel becomes the first product in a line, and the customer has a clear reason to come back.
Add a follow-up product →A blood testing company sells a test: a customer gives a sample, receives a report, and the transaction usually ends there. A follow-up product is the next thing that customer can buy on the strength of that report — most naturally, a personalized supplement built from their own blood values. It is the second product after a blood panel: the test explains what the body needs, and the supplement delivers it. Novogenia specializes in exactly this step — interpreting the results you already produce, translating them into an individual micronutrient formulation and manufacturing the finished product in our own certified EU lab.
The point of an add-on product for a diagnostic lab is that it needs no new science and no new sample. You already generate the data; we contribute the biomarker interpretation, the formulation logic and the production. Instead of building a formulation team and a manufacturing line yourself, you plug into a validated infrastructure and bring a downstream product for lab diagnostics to market quickly.
This service is built for organizations that already run blood or lab tests: blood testing companies and diagnostic labs that want downstream products for lab diagnostics, clinics and health-check providers, longevity and preventive-health platforms with biomarker data, corporate-health programs, and brands that already offer blood panels and now want a product line for blood-testing brands. If you can supply the results, we can supply the product.
You do not have to change your testing setup. Where you already hold usable lab results, we can interpret them and move straight to formulation. Where a fresh analysis is needed, Novogenia also runs blood analyses in its own certified EU lab. Both paths end in the same place: a finished, personalized supplement produced under your brand.
The value of an upsell product after a blood test lives in the translation from a lab result to a concrete recommendation. Novogenia maps blood values and micronutrient status to specific micronutrient needs — which nutrients a person is likely to require more of, which form is best absorbed, and where a standard supplement would miss. This biomarker-to-formula logic is what converts a set of numbers into an individual formula, and it is the same science behind our own personalized product lines.
A follow-up product only works if production can actually deliver a different formula per person. Novogenia manufactures in its own certified EU lab in Salzburg, from small batches up, so individualized formulations are practical rather than theoretical. On request, active ingredients are delivered through our Microtransporter slow-release technology, which releases nutrients in fast, slow or 50:50 profiles for better tolerance and steadier levels. Everything is produced to EU standard — Made in Austria — which is a strong trust signal to pass on to your end customers.
The entire chain runs as a white-label solution. Formula, packaging, inserts and fulfillment carry your brand; Novogenia never appears to the outside. You own the data and the customer relationship, and we act purely as the production partner in the background — never as a competitor for your audience.
A blood test is done once, but a personalized supplement is consumed and reordered. That is what makes a follow-up product so valuable for a blood-testing brand: the same result can power a recurring, subscription-friendly product line, and a re-test down the line naturally updates the formula. We support fulfillment and reorders so a single analysis becomes a lasting relationship rather than a one-time sale.
Depending on your starting point, you may also want to look at turning blood data into supplements, monetizing existing lab data or building recurring revenue from blood tests. To discuss your specific test and follow-up product, get in touch with our team or ask our AI assistant.
Tell us what your blood test covers and what follow-up product you want to build on it — we'll come back with a concept for interpretation, formulation and manufacturing under your brand. Or ask our AI assistant directly, around the clock.