GThe genetic encyclopedia
Genopedia
An accessible knowledge platform that translates the latest genetic science into clear, actionable insights — Novogenia’s encyclopedia of human genetics, connecting every analysis to the research behind it.
Your DNA quietly shapes how you metabolize food, age, train and respond to nutrients. Novogenia reads it in our own EU laboratory — and turns it into clear, personalized answers for your health, your nutrition and your everyday life.
Novogenia is one of the very few companies in Europe that owns every step. It starts with your genes — and from there we make the personalized supplement and the personalized cosmetic that follow from your result. All under one roof.
Vitamins, minerals and actives, micro-dosed to your genetic profile — produced in our own facility in Austria.
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A saliva sample from home, analyzed in our own EU laboratory and turned into clear, personalized reports — the foundation for everything else.
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BeautyMe serums and creams, formulated to your skin’s genetic needs — developed and produced entirely in-house.
Explore cosmetics →Three specialties, one company — which is exactly why your sample never has to leave the building, let alone the EU.
Our AI assistant helps partners and prospects around the clock — from products and training to private-label manufacturing, legal questions and special projects. Just ask, in your language.
Each world below is a distinct genetic analysis with its own personalized report. They all begin from the same saliva sample — choose where to start.
More than 50 different analysis programs available.
How your body uses food — nutrition, weight, metabolism and intolerances.
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Skin ageing, collagen, UV protection, hydration and antioxidants.
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Power, endurance, recovery and injury risk for athletes.
Explore Performance →
Fertility, pregnancy support and newborn genetic screening.
Explore Baby →
Cardiovascular risk, intolerances, detoxification and prevention.
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Behind every recommendation is a real gene, a real variant and decades of research. Our Gene Stories explain — in plain language — how a single letter in your DNA can change the way coffee, iron, collagen or vitamin D works for you.
From our headquarters in Eugendorf near Salzburg, Novogenia runs all three under the same roof. That is why a saliva sample can become a finished, personalized product without ever leaving the company — or the EU.
Novogenia HQ · Eugendorf, Austria
The laboratory, the supplement facility and the cosmetics facility — plus a full tour of the building with our founder, Dr. Daniel Wallerstorfer.
Since 2009, Novogenia has grown into one of Europe’s largest genetic laboratories — with the capacity, the track record and the certifications to match.
The licence for preimplantation genetic diagnosis is held by HLN Genetik GmbH, an affiliated clinical laboratory within the Novogenia group.
“Your genes are not your destiny — they are your instruction manual. Our job is simply to translate them into decisions you can actually use.”
In Unlock Your Genes for Precision Health, Dr. Daniel Wallerstorfer takes you through the science behind personalized genetics — from nutrient absorption and weight to ageing, disease risk and athletic potential — in plain, practical language.
📖 Get it on Amazon →Companion episodes to Unlock Your Genes for Precision Health — true stories from the world of genetics.
Consumer brands built on the Group’s genetic-science platform.
An accessible knowledge platform that translates the latest genetic science into clear, actionable insights — Novogenia’s encyclopedia of human genetics, connecting every analysis to the research behind it.
Personalized daily supplementsA personalized daily-supplement subscription: each sachet is formulated from the customer’s own genetic and lifestyle data and produced in-house — the right nutrients, in the right dose, every day.
A globally active group — with resellers and customers across the world.
A €35 million investment in the next decade of capacity.
Novogenia is investing €35 million in a new, state-of-the-art headquarters and laboratory complex — massively expanding diagnostic, supplement and cosmetics production capacity to meet accelerating global demand. The Group expects to move into the new building at the end of 2027.
NOVO Academy is the group’s online education platform — structured courses, expert talks and certifications on human genetics, personalized nutrition and cosmetics, and how to put DNA-based analysis to work in everyday practice. Built for partners, health professionals and curious customers alike.
Use our genetic technologies as a tool for your own customers — and earn with every analysis. No lab to build, no products to develop: we do the science, you grow your business.
Sign up as a partner and get onboarded.
Receive your branded online shop, ready to use.
Customers order directly from your shop.
Novogenia ships the kit, runs the analysis and makes the products.
You receive your commission on every order.
Science: Today there are already about 4 million scientific publications that have studied the effects of genes on the human body. That genes influence body weight, the effectiveness of certain strategies and the ability to handle certain nutrients is supported by multiple scientific studies for each gene — the genetic traits determined by our analyses are therefore considered scientifically confirmed.
Recommendations: The adaptations of micronutrient dosing, cosmetic formulation and dietary or lifestyle recommendations derived from these findings have not yet been confirmed by randomised, placebo-controlled studies for every genetic effect. They are therefore to be understood as logical conclusions — not scientifically proven outcomes — and do not replace medical advice, diagnosis or treatment.
Novogenia isn’t only a company you can buy from — it’s one you can own. Novogenia AG is publicly listed on XETRA and the Munich Stock Exchange, so you can become a shareholder and grow with us.