🧴 BeautyMe — cosmetics formulated to the DNA, made in our own EU facility.
Personalized cosmetics

Cosmetics made for the skin’s genes.

BeautyMe reads the genes behind collagen, UV protection and hydration — then formulates serums and creams to match, in our own laboratory.

BeautyMe cosmetics
Your skin is genetic

Why one cream can never fit everyone.

How quickly collagen breaks down, how well skin defends against UV and free radicals, how much moisture it holds — these are written in the genes long before any product touches the face. BeautyMe formulates around them.

  • MMP1 — how fast collagen is broken down
  • MC1R — the skin’s natural UV protection
  • SOD2 · GPX1 · NQO1 — antioxidant defence
  • …and more genes
What we test

The ageing factors written in your genes.

BeautyMe is built around the genetic factors that decide how your skin ages — these are the ones we read.

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Collagen Break Down
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Collagen Production
☀️
UV Rays
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Hydration
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Oxidative Stress
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Coenzyme Q10
Se
Selenium
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Inflammation
Bio Age
The products

Serums & creams, mixed for one person.

BeautyMe serums
BeautyMe body lotion
BeautyMe range
Skin care
What’s inside

The actives — and what they target.

Each active is chosen and concentrated for the customer’s skin genetics. Tap any one to see the detail.

🧵Collagen activesGene: MMP1
The MMP1 gene controls how quickly collagen is broken down in the skin. Targeted peptides and supporting actives are dosed to help counter MMP-1-driven collagen loss where the genotype calls for it.
☀️UV protectionGene: MC1R
MC1R determines the skin’s natural defence against UV. Reduced-function variants get extra photoprotective and repair actives to compensate.
🛡️Antioxidant defenceSOD2 · GPX1 · NQO1
Vitamins C and E, selenium and Coenzyme Q10 neutralise the free radicals that age skin. Your antioxidant genes decide which routes work best — so the active mix is chosen accordingly.
🔋Coenzyme Q10Gene: NQO1
Q10 only becomes active once the NQO1 enzyme switches it on. For skin profiles that can’t activate it efficiently, alternative antioxidants are selected instead — no wasted active.
🌿Soothing & barrier activesInflammation
Calming and barrier-supporting actives address the inflammatory tendencies (TNF-α, IL6) that drive redness and accelerated photo-ageing in some skin types.
Real stories

When your skin makes more sense in your genes.

People who finally understood why their skin behaves the way it does — and what to actually put on it.

The personal stories below are individual customer experiences and opinions — not guaranteed results, and not medical claims.

BeautyMe report
★ BeautyMe report

Every skin story here is a page of your BeautyMe report.

Your skin-relevant genes — collagen, UV defence, antioxidants, hydration and inflammation — read out in one personalized report, with a matched skincare line formulated to your genotype.

Become a partner →
★ For partners

Offer gene-based cosmetics under your brand.

A gene-tailored analysis and a personalized skincare line — formulated and filled in our own EU facility, delivered ready for your customer. No lab, no production, no startup costs.

Become a reseller →

Science: Today there are already about 4 million scientific publications that have studied the effects of genes on the human body. That genes influence body weight, the effectiveness of certain strategies and the ability to handle certain nutrients is supported by multiple scientific studies for each gene — the genetic traits determined by our analyses are therefore considered scientifically confirmed.

Recommendations: The adaptations of micronutrient dosing, cosmetic formulation and dietary or lifestyle recommendations derived from these findings have not yet been confirmed by randomised, placebo-controlled studies for every genetic effect. They are therefore to be understood as logical conclusions — not scientifically proven outcomes — and do not replace medical advice, diagnosis or treatment.