Your laboratory already generates genetic data — but you analyze, you don't manufacture. Novogenia lets you add a personalized nutrition line on top of the data you already produce. We interpret the relevant genetic markers, translate them into personalized supplements and manufacture the finished product in our own, certified EU lab — under your lab's brand. You keep the data, the science credit and the customer; we deliver the follow-up product.
The genetic data your lab already generates is interpreted against the relevant nutrigenetic markers — no new testing infrastructure to build.
Each genetic profile is translated into an individual micronutrient formula — the right form and dose per person, not a one-size-fits-all pill.
We produce the finished personalized supplement in our own certified EU lab — from small batches up, Made in Austria.
On request, active ingredients are delivered in our Microtransporter slow-release pellets for fast, slow or 50:50 release.
Formula, packaging and fulfillment carry your laboratory's brand as a white-label solution — Novogenia stays invisible in the background.
From a single order to recurring subscriptions, we handle production and shipping so your lab's data becomes a lasting product line.
We have run our own certified EU genetic lab since 2009 and developed more than 30 genetic tests — the science behind the product is ours, not outsourced.
We already map genetic markers to concrete micronutrient recommendations across nutrition, weight, performance, detox and more.
Interpretation, formulation, manufacturing, packaging and fulfillment come from a single source, so your lab coordinates one partner instead of five suppliers.
Production to EU requirements in Salzburg — a trust argument your lab can pass straight to its end customers.
You keep ownership of the genetic data and the customer relationship. We are your production partner, not a competitor for your laboratory.
From a first pilot line to a full personalized range, we grow with you as a long-term manufacturing partner.
Many genetic and diagnostic laboratories generate valuable genetic data every day — but stop at the report. There is no product for the customer to take home, run out of and reorder. Novogenia is the missing link: we interpret the SNP data your lab produces, translate it into a personalized supplement formulation and manufacture it in our own certified EU lab. Your laboratory keeps the brand, the data and the customer; we deliver the finished lab follow-up product.
Add a supplement line to your lab →If your organization is a genetic or diagnostic laboratory, you already generate the hard part of personalized nutrition: the genetic data. What is usually missing is a product. Your lab tests, reports and hands the customer a result — but there is nothing physical for that customer to take, finish and reorder. Personalized nutrition for labs is the step that closes this gap: we take the genetic data your lab produces, interpret the relevant markers, translate them into an individual personalized supplement formulation and manufacture the finished product in our own certified EU lab, under your lab's brand.
The result is a way to add a supplement line to your lab without becoming a manufacturer. You keep the genetic data, the scientific credit and the customer relationship, while we contribute the nutrigenetic interpretation, the formulation logic and the production. Instead of building a formulation team and a production line, your laboratory plugs into an existing, validated infrastructure and brings a nutrigenetic product for laboratories to market far faster.
This is built specifically for laboratories that generate genetic data but do not manufacture: genetic testing labs looking for a downstream product, diagnostic laboratories that analyze but do not produce, health and longevity labs with genotype data, and research-driven labs that want a lab follow-up product. If your lab can supply the data, we supply the supplements for diagnostic labs — as a genetic lab product partner behind the scenes.
You do not have to change how your lab works. Where your laboratory already generates usable genotype or SNP data, we interpret it directly and move straight to formulation. Where a fresh analysis fits your workflow better, we supply branded saliva collection kits and run the genotyping. Both paths end in the same place: a finished, personalized supplement produced under your lab's brand — a genuine personalized nutrition product line for genetic labs.
The value is in the translation from genetics to a concrete recommendation. Novogenia has developed more than 30 genetic tests and maps genetic markers to specific micronutrient needs — which nutrients a person is likely to require more of, which form is best absorbed, and where a standard supplement would miss. This nutrigenetic rule set is what converts an anonymous SNP profile into an individual formula, and it is the same science behind our own personalized product lines.
Personalization only matters if production can actually deliver a different formula per person. Novogenia manufactures in its own certified EU lab in Salzburg, from small batches up, so individualized formulations are practical rather than theoretical. On request, active ingredients are delivered through our Microtransporter slow-release technology, which releases nutrients in fast, slow or 50:50 profiles for better tolerance and steadier levels. Everything is produced to EU standard — Made in Austria — a strong trust signal your lab can pass on to its end customers.
The entire chain runs as a white-label solution. Formula, packaging, inserts and fulfillment carry your laboratory's brand; Novogenia never appears to the outside. Your lab owns the data and the customer relationship, and we act purely as the production partner in the background — never as a competitor for your audience.
A genetic test is bought once, but a personalized supplement is consumed and reordered. That is what makes a follow-up product so valuable for labs that already generate genetic data: the same data point can power a recurring, subscription-friendly product line. We support fulfillment and reorders so a single analysis becomes a lasting relationship rather than a one-time report.
Depending on your starting point, you may also want to look at how we turn genetic data into supplements, our work as a DNA-based supplement manufacturer, or how labs can monetize existing genetic data. To discuss adding a personalized nutrition line to your laboratory, get in touch with our team or ask our AI assistant.
Tell us what genetic data your laboratory generates and what nutrition product you want to build on it — we'll come back with a concept for interpretation, formulation and manufacturing under your lab's brand. Or ask our AI assistant directly, around the clock.