You already hold genetic or DNA data — from your own lab, your own DNA test, a partner analysis or a database — but no product to build on it? Novogenia closes that gap. We interpret the relevant genetic markers, translate them into a personalized micronutrient formulation and manufacture the finished supplement in our own, certified EU lab — under your brand. You own the data and the customer relationship; we deliver the follow-up product.
Raw genotype, SNP data or DNA-test results you already own are interpreted against the relevant nutrigenetic markers — no need to start from scratch.
Each genetic profile is translated into an individual micronutrient formula — the right form and dose per person, not a one-size-fits-all pill.
We produce the finished personalized supplement in our own certified EU lab — from small batches up, Made in Austria.
On request, active ingredients are delivered in our Microtransporter slow-release pellets for fast, slow or 50:50 release.
Formula, packaging and fulfillment carry your brand as a white-label solution — Novogenia stays invisible in the background.
From a single order to recurring subscriptions, we handle production and shipping so your genetic data becomes a lasting product line.
We have run our own certified EU genetic lab since 2009 and developed more than 30 genetic tests — the science behind the product is ours, not outsourced.
We already map genetic markers to concrete micronutrient recommendations across nutrition, weight, performance, detox and more.
Interpretation, formulation, manufacturing, packaging and fulfillment come from a single source, so you coordinate one partner instead of five suppliers.
Production to EU requirements in Salzburg — a trust argument you can pass straight to your end customers.
You keep ownership of the genetic data and the customer relationship. We are your production partner, not a competitor for your audience.
From a first pilot line to a full personalized range, we grow with you as a long-term manufacturing partner.
Many companies sit on valuable genetic data — from a DNA test, a lab, a research project or a customer database — but have no way to turn it into something people can buy and reorder. Novogenia is exactly that missing link: we interpret the SNP data, translate it into a personalized supplement formulation and manufacture it in our own certified EU lab. You keep the brand, the data and the customer; we deliver the finished follow-up product.
Turn your data into product →If your company already holds genetic data — genotype files, SNP data, DNA-test results or a customer database — you are sitting on the hard part of personalized nutrition. What is usually missing is the step that turns that data into something physical: a personalized supplement that a customer can take, run out of and reorder. Novogenia specializes in exactly this follow-up step. We interpret the relevant genetic markers, translate them into an individual micronutrient formulation and manufacture the finished product in our own certified EU lab.
The result is a bridge from data to product: you keep the genetic data, the brand and the customer relationship, while we contribute the nutrigenetic interpretation, the formulation logic and the manufacturing. Instead of building a lab, a formulation team and a production line yourself, you plug into an existing, validated infrastructure and bring a personalized product to market far faster.
This service is built for organizations that already have access to genetic information: DNA testing companies looking for downstream products, genetic laboratories that analyze but do not manufacture, health and longevity platforms with genotype data, research groups with genomic databases, and brands that have run genetic tests and now want a follow-up product. If you can supply the data, we can supply the product.
You do not have to re-test everyone. Where you already hold usable raw genotype data, we can interpret it directly and move straight to formulation. Where a fresh analysis is needed, we supply branded saliva collection kits and run the genotyping in our own lab. Both paths end in the same place: a finished, personalized supplement produced under your brand.
The value is in the translation from genetics to a concrete recommendation. Novogenia has developed more than 30 genetic tests and maps genetic markers to specific micronutrient needs — which nutrients a person is likely to require more of, which form is best absorbed, and where a standard supplement would miss. This nutrigenetic rule set is what converts an anonymous SNP profile into an individual formula, and it is the same science behind our own personalized product lines.
Personalization only matters if production can actually deliver a different formula per person. Novogenia manufactures in its own certified EU lab in Salzburg, from small batches up, so individualized formulations are practical rather than theoretical. On request, active ingredients are delivered through our Microtransporter slow-release technology, which releases nutrients in fast, slow or 50:50 profiles for better tolerance and steadier levels. Everything is produced to EU standard — Made in Austria — which is a strong trust signal to pass on to your end customers.
The entire chain runs as a white-label solution. Formula, packaging, inserts and fulfillment carry your brand; Novogenia never appears to the outside. You own the data and the customer relationship, and we act purely as the production partner in the background — never as a competitor for your audience.
A genetic test is bought once, but a personalized supplement is consumed and reordered. That is what makes follow-up products so valuable for companies that already have genetic data: the same data point can power a recurring, subscription-friendly product line. We support fulfillment and reorders so a single analysis becomes a lasting relationship rather than a one-time sale.
Depending on your starting point, you may also want to look at personalized supplements from DNA data, follow-up products for genetic testing companies, monetizing existing genetic data or white-label personalized supplements & cosmetics. To discuss your specific data and product idea, get in touch with our team or ask our AI assistant.
Tell us what genetic data you hold and what product you want to build on it — we'll come back with a concept for interpretation, formulation and manufacturing under your brand. Or ask our AI assistant directly, around the clock.