Your customers take a DNA test, get their report — and then the relationship stops. Novogenia gives you the next step: a follow-up product built from the genetic data you already collect. We interpret the relevant genetic markers and turn them into personalized supplements and cosmetics, manufactured in our own certified EU lab and sold under your brand. It is a second product after the DNA test — one your customer takes, runs out of and reorders, while you keep the data and the customer relationship.
The DNA or SNP data your test already produces is interpreted against the relevant genetic markers — the follow-up product builds on data you own, no fresh start needed.
Each genetic profile becomes an individual micronutrient formula — the right form and dose per person, an add-on product your DNA testing company can sell straight after the test.
The same genetic data can drive personalized cosmetics — a second product line for DTC genetics customers beyond supplements alone.
On request, active ingredients are delivered in our Microtransporter slow-release pellets for fast, slow or 50:50 release.
Formula, packaging and fulfillment carry your brand as a white-label solution — Novogenia stays invisible in the background.
From a single order to recurring subscriptions, we handle production and shipping so a one-off DNA test becomes a lasting downstream product line.
We have run our own certified EU genetic lab since 2009 and developed more than 30 genetic tests — the science behind your follow-up product is ours, not outsourced.
We already map genetic markers to concrete micronutrient recommendations across nutrition, weight, performance, detox, skin and more.
Interpretation, formulation, manufacturing, packaging and fulfillment come from a single source, so you add a product line by coordinating one partner instead of five suppliers.
Production to EU requirements in Salzburg — a trust argument you can pass straight to your end customers.
You keep ownership of the genetic data and the customer relationship. We are your production partner, not a competitor for your audience.
From a first pilot line to a full personalized range of supplements and cosmetics, we grow with you as a long-term manufacturing partner.
A genetic testing company already does the hard part — collecting and analyzing genetic data. What is usually missing is a follow-up product: something the customer can buy, take and reorder once the report is read. Novogenia is that missing step. We interpret the SNP data you already hold, translate it into personalized supplements and cosmetics, and manufacture them in our own certified EU lab. You keep the brand, the data and the customer; we deliver the downstream product for your DNA test.
Add a follow-up product →A follow-up product is the thing a customer buys after their DNA test. Today, most genetic testing companies sell an analysis, deliver a report and the relationship ends there. A follow-up product changes that: the same genetic data you already collect becomes a physical product — a personalized supplement or cosmetic — that the customer takes, runs out of and reorders. Novogenia specializes in exactly this step. We interpret the relevant genetic markers, translate them into an individual formulation and manufacture the finished product in our own certified EU lab, so a second product after a DNA test becomes practical instead of theoretical.
The result is a bridge from test to product: you keep the genetic data, the brand and the customer relationship, while we contribute the nutrigenetic interpretation, the formulation logic and the manufacturing. Instead of building a lab, a formulation team and a production line yourself, you plug into an existing, validated infrastructure and bring an add-on product to market far faster.
This service is built for organizations that already collect genetic information and want more than a one-time test: DNA testing companies looking for downstream products, DTC genetics brands that want an upsell after the report, genetic laboratories that analyze but do not manufacture, and health, longevity or genomics companies that want a product line built on the data they already hold. If you can supply the data, we can supply the product.
You do not have to re-test everyone. Where you already hold usable raw genotype data, we can interpret it directly and move straight to formulation. Where a fresh sample is needed, we supply branded saliva collection kits and run the genotyping in our own lab. Both paths end in the same place: a finished, personalized follow-up product produced under your brand.
The value is in the translation from genetics to a concrete recommendation. Novogenia has developed more than 30 genetic tests and maps genetic markers to specific needs — which nutrients a person is likely to require more of, which form is best absorbed, and where a standard product would miss. This nutrigenetic rule set is what converts an anonymous SNP profile into an individual formula, and it is the same science behind our own personalized product lines.
A DNA test can support more than one add-on product. The same genetic data can drive personalized supplements and personalized cosmetics, giving DNA test providers a broader product line rather than a single upsell. Personalization only matters if production can actually deliver a different formula per person, and Novogenia manufactures in its own certified EU lab in Salzburg, from small batches up, so individualized products are realistic. On request, active ingredients are delivered through our Microtransporter slow-release technology, which releases nutrients in fast, slow or 50:50 profiles for better tolerance and steadier levels. Everything is produced to EU standard — Made in Austria — a strong trust signal to pass on to your end customers.
The entire chain runs as a white-label solution. Formula, packaging, inserts and fulfillment carry your brand; Novogenia never appears to the outside. You own the data and the customer relationship, and we act purely as the production partner in the background — never as a competitor for your audience.
A genetic test is bought once, but a personalized supplement is consumed and reordered. That is what makes upsell products for DTC genetics so valuable: the same data point can power a recurring, subscription-friendly product line. We support fulfillment and reorders so a single DNA test becomes a lasting relationship rather than a one-time sale.
Depending on your starting point, you may also want to look at turning genetic data into supplements, monetizing existing genetic data or recurring revenue with personalized supplements. To discuss your specific test and follow-up product idea, get in touch with our team or ask our AI assistant.
Tell us what genetic data your DNA test collects and what follow-up product you want to build on it — we'll come back with a concept for interpretation, formulation and manufacturing under your brand. Or ask our AI assistant directly, around the clock.