A genetic test is bought once. A personalized supplement is consumed and reordered. If you already sell genetic tests or hold genetic data, you are sitting on a one-off purchase that could become recurring revenue. Novogenia builds that bridge: we take the genetic data you already have, translate it into a personalized micronutrient formulation and manufacture a finished supplement — under your brand — that customers repurchase on subscription. You keep the data, the brand and the customer relationship; we deliver the repeat-purchase product.
A genetic test sells once. A personalized supplement is consumed and reordered — so the same customer keeps generating revenue instead of a single sale.
The genetic data behind the test you already sold becomes the foundation for a subscription product — no new science to build, no second test to run.
Each genetic profile is translated into an individual micronutrient formula — the right form and dose per person, so the product genuinely fits and keeps being reordered.
We produce the finished personalized supplement in our own certified EU lab — from small batches up, Made in Austria.
Formula, packaging and fulfillment carry your brand as a white-label solution — Novogenia stays invisible in the background.
We handle production and shipping for recurring subscriptions, so a single genetic data point turns into a lasting, repeat-purchase product line.
We have run our own certified EU genetic lab since 2009 and developed more than 30 genetic tests — the science behind the subscription product is ours, not outsourced.
We already map genetic markers to concrete micronutrient recommendations across nutrition, weight, performance, detox and more — the layer that turns your data into a product worth reordering.
Interpretation, formulation, manufacturing, packaging and fulfillment come from a single source, so you launch a subscription line by coordinating one partner instead of five suppliers.
Production to EU requirements in Salzburg — a trust argument you can pass straight to the subscribers you want to retain.
You keep ownership of the genetic data, the brand and the customer relationship — and the recurring revenue. We are your production partner, not a competitor for your audience.
From a first pilot subscription to a full personalized range, we grow with you as a long-term manufacturing partner.
A genetic test is a one-time purchase — valuable, but it ends at the report. A personalized supplement built on that same genetic data is consumed, runs out and gets reordered, month after month. That is the difference between a single sale and recurring revenue. Novogenia is the missing production layer: we interpret the genetic data you already hold, translate it into a personalized supplement and manufacture it in our own certified EU lab. You keep the brand, the data and the customer; we deliver the subscription product they keep repurchasing.
Turn tests into subscriptions →A genetic test is bought a single time. The customer sends a sample, receives a report and the transaction is essentially over. It is valuable, but it does not repeat. For companies that sell tests or hold genetic data, that is the core limitation: the hardest, most expensive part — acquiring the customer and the data — is done, yet it produces only one sale. Recurring revenue with personalized supplements solves exactly this by attaching a product that is consumed and reordered to the data you already own.
Unlike a report, a personalized supplement runs out. When it is built on a customer's own genetics, it is also the right formula for that specific person, which makes it worth continuing rather than switching. That combination — a consumable product that genuinely fits — is what drives repeat-purchase personalized supplements and makes a personalized supplement subscription natural rather than forced. The same genetic data point that powered a one-time test now powers a recurring, subscription-friendly product line.
This is built for organizations that already have a one-off relationship with genetic information and want it to recur: DNA testing companies looking for a retention product, genetic laboratories that analyze but do not manufacture, health and longevity platforms with genotype data, and brands that have already run genetic tests and now want a subscription follow-up. If you can supply the data, we can supply the recurring product.
You do not have to re-test anyone to launch a subscription. Where you already hold usable raw genotype data, we interpret it directly and move straight to formulation. For new customers, we supply branded saliva collection kits and run the genotyping in our own lab. Both paths end in the same place: a personalized supplement, produced under your brand, that can be reordered on subscription.
The recurring value depends on the product actually fitting the person, and that comes from the translation between genetics and formulation. Novogenia has developed more than 30 genetic tests and maps genetic markers to specific micronutrient needs — which nutrients a person is likely to require more of, which form is best absorbed and where a standard supplement would miss. This nutrigenetic rule set is what converts a genetic profile into an individual formula, and it is the same science behind our own personalized product lines.
A subscription only works if production can deliver a different formula per person, order after order. Novogenia manufactures in its own certified EU lab in Salzburg, from small batches up, so individualized formulations are practical rather than theoretical. On request, active ingredients are delivered through our Microtransporter slow-release technology, which releases nutrients in fast, slow or 50:50 profiles for better tolerance and steadier levels. Everything is produced to EU standard — Made in Austria — a trust signal that helps keep subscribers on board.
The entire chain runs as a white-label solution. Formula, packaging, inserts and fulfillment carry your brand; Novogenia never appears to the outside. You own the data and the customer relationship, and the recurring revenue stays with you. We act purely as the production partner in the background — a personalized supplement subscription white label model where we manufacture and you retain the customer, never a competitor for your audience.
For companies already holding genetic data, this is the fastest route from a one-off asset to subscription nutraceuticals from genetic data. The same data that once produced a single test result becomes the basis for subscription supplements from DNA that ship, get consumed and get reordered. Instead of building a lab, a formulation team and a production line to add recurring revenue for genetic testing, you plug into an existing, validated infrastructure and bring a retention product for genomics to market far faster.
Depending on your starting point, you may also want to look at follow-up products for genetic testing companies, turning genetic data into supplements or monetizing existing genetic data. To discuss how to turn your existing tests into recurring revenue, get in touch with our team or ask our AI assistant.
Tell us what genetic data you hold and we'll come back with a concept for a subscription-ready personalized supplement — interpretation, formulation and manufacturing under your brand, built for reorder. Or ask our AI assistant directly, around the clock.