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Launching your offer in 5 steps: genetic analyses and personalized supplements in your practice

Reviewed by Dr. Daniel Wallerstorfer, molecular biologist and founder of Novogenia · Updated: 15 October 2026 · Reading time: 9 min

Turning on the light without building a power plant

Building your own genetic lab for your practice would be like building a power plant just to turn on the light. You do not have to. Novogenia has operated as a genetic lab since 2009, has performed more than 30 million analyses and sells exclusively through partners – in 69 countries. Lab, kits and reports are already in place.

What is missing is something only you can bring: your profession, your clients’ trust and the conversation in which a report turns into a plan. The five steps in this article show how to turn that into an offer. Why it can pay off for your practice is described in Genetic analyses in your practice: the added value.

The 5 steps at a glance

Step 1: Clarify the framework – profession, country, analyses

Before you order a single kit, answer three questions:

• Which analyses fit? Lifestyle analyses on nutrition, weight, sport and performance, stress and skin can be offered by practitioners – within the rules of their country. Where national law requires it, medical analyses go through physicians. The line is explained in What you may offer.
• What does your profession allow? Titles, scope of practice and advertising rules depend on your professional law – more in Professional law and advertising. Clarify there, too, whether and how you may sell products in your practice and accept commissions.
• Where do your clients live? Austria and Switzerland have their own rules, such as the list of professions in Art. 40 GUMV and on-site sampling – see Austria and Switzerland.

Two practical points also belong in this step: check with your professional liability insurer whether the new service is covered, and with your tax advisor how counseling and product sales are treated for VAT.

Step 2: Prepare professionally with the NOVO Academy

Novogenia provides the analysis and the scientific foundation. To explain results confidently and without exaggeration, you still need background knowledge of your own. That is what the NOVO Academy is for:

• Free and optional: about 5 hours of video per language, with a certificate for each completed topic.
• In seven languages: German, English, Czech, French, Portuguese, Italian and Dutch. The topics differ slightly by language.
• Practical: The topics include, for example, how these genetic insights are used responsibly in personalized nutrition counseling.

Name your certificate exactly as it is called: NOVO Academy certificate for the respective topic. It does not replace state vocational training. To go deeper, the gene stories explain individual genes in plain language. More about the Academy: NOVO Academy and Training with the NOVO Academy.

Step 3: Choose a model and kits

Novogenia offers three routes, which you can also combine:

If you are unsure, start with the partner shop. For practices, a model in which you recommend and shipping goes directly to your clients often works well – with no stock in the practice. Novogenia can produce personalized supplements from a single unit. If you plan supplements under your own brand, our price-calculator chatbot gives you an instant, non-binding estimate for 500 to 3,000 boxes; our team calculates smaller quantities. All three models are explained in detail in Nutrigenetics as a service: partner and white-label models; more about the kits under saliva kit.

Step 4: Set up consent, data protection and your process

A good process is like a well-rehearsed team: everyone knows what comes next. Before the first saliva sample, decide on:

• Consent: Record it in writing – including who sees the report. Ask your lab for the documents. At Novogenia, your client receives data protection information on the genetic analysis before sending in the sample.
• Data protection roles: Clarify in writing with your lab who processes which data – more in Genetic data and the GDPR.
• Access to reports: Decide whether you see your clients’ reports.
• Sampling: at home or in your practice; in Switzerland only in the presence of the ordering professional. If a sample cannot be analyzed, Novogenia sends your client a new kit free of charge.
• Minors: non-medical analyses only, and only with the written consent of the legal guardians.
• Referrals: You know which physicians you refer to with medical questions.

The process from first consultation to follow-up is described in Adding nutrigenetics to your practice; how to explain results is shown in The consultation.

Step 5: Launch and follow up – the rhythm afterwards

Start with a few clients for whom a genetic analysis can answer a specific question. An obvious format is a counseling package of first consultation, analysis, report session and follow-up appointments. Three principles help:

1. Offer it voluntarily: Never make the genetic analysis mandatory – good counseling works without it, too.
2. Price your entire service: Do not calculate the analysis alone but your entire service, and show openly what is lab work and what is counseling.
3. Promise honestly: Promise better-founded, more personal advice – not guaranteed results.

Plan the timing realistically: the analysis takes 4 days, plus sampling, sending and shipping. Use the waiting time, for example for a food diary.

After that, a natural rhythm develops. Genes do not change – you bring the report back out at every follow-up appointment when a new goal comes up. If you work with personalized supplements, one delivery lasts 90 days. The logical conclusion is to plan the follow-up appointment and the reorder together: what worked, and what do you adjust? How subscription models can help is shown in Subscription models: recurring revenue.

And to the outside world? On your website and flyers, describe what the analysis shows, not what it promises: genes are one factor among many, and the recommendations drawn from them are logical conclusions. For supplements, use only authorized health claims. For clients in Switzerland, your advertising for genetic analyses needs additional mandatory information.

Five stumbling blocks at the start – and how to avoid them

• The wrong expectation: Anyone expecting a diagnosis or “the one right diet” will be disappointed. Clarify expectations in the first consultation – and hit the brakes if someone has acute symptoms or wants the analysis mainly out of fear of a disease.
• Too much at once: A whole report in one appointment is overwhelming. Start with the goal and agree on a few steps.
• The wrong kit in the wrong place: In Switzerland, home tests for lifestyle analyses are off-limits. Plan the sampling there in your practice.
• Therapy language: “Complements your treatment” sounds harmless but links food supplements to the treatment of a disease. Keep therapy and lifestyle offer clearly separate.
• No follow-up: A report without a plan is just reading material. Book the next appointment during the report session.

Ready to launch? The checklist

• You know which analyses your profession may offer in your country.
• Titles, advertising and commission model are aligned with your professional law.
• Your liability insurer and tax advisor are informed.
• You have prepared professionally, for example with the NOVO Academy.
• Your model is set: partner shop, white label or your own product idea.
• Consent, data protection roles and access to reports are settled.
• You know the sampling rules in every country where your clients live.
• Your physicians for referrals are known.
• Your counseling package and your follow-up rhythm are planned.

Frequently asked questions

Related: Nutrigenetics as a service: partner and white-label models · Training with the NOVO Academy · Genetic analyses in your practice: the added value

Note: This guide is general information for businesses and professionals and does not replace medical or legal advice. The genetic traits determined in a genetic analysis are well documented (each gene included is backed by at least three independent studies); recommendations derived from them are logical conclusions, not scientifically proven. Regulations can change; errors and changes excepted.