You hold raw genetic or SNP data — but a list of genotypes is not a product. What is missing is the interpretation layer that turns those markers into a concrete recommendation: which micronutrients a person needs more of, in which form and dose. Novogenia is that missing step. Our nutrigenetic interpretation, built from more than 30 self-developed genetic tests, maps your SNP data to a personalized formula — and then we manufacture the finished product in our own certified EU lab, under your brand.
Raw genotype and SNP data you already hold are interpreted against the relevant nutrigenetic markers — the genotype-to-recommendation step handled for you.
Our nutrigenomics rules translate each marker into a concrete micronutrient recommendation — the layer that turns raw data into a formula.
Each genetic profile becomes an individual micronutrient formula — the right form and dose per person, not a one-size-fits-all pill.
We produce the finished personalized supplement in our own certified EU lab — from small batches up, Made in Austria.
On request, active ingredients are delivered in our Microtransporter slow-release pellets for fast, slow or 50:50 release.
Formula, packaging and fulfillment carry your brand as a white-label solution — Novogenia stays invisible in the background.
We have run our own certified EU genetic lab since 2009 and developed more than 30 genetic tests — the interpretation science is ours, not outsourced.
Our nutrigenetic rules already map genetic markers to concrete micronutrient recommendations across nutrition, weight, performance, detox and more.
Interpretation, formulation, manufacturing, packaging and fulfillment come from a single source, so you coordinate one partner instead of five suppliers.
Production to EU requirements in Salzburg — a trust argument you can pass straight to your end customers.
You keep ownership of the SNP data and the customer relationship. We are your interpretation and production partner, not a competitor for your audience.
From a first pilot line to a full personalized range, we grow with you as a long-term interpretation and manufacturing partner.
Raw SNP data is only half the story — without the interpretation layer, it stays an inert list of genotypes. Novogenia is exactly that missing link: our nutrigenetic interpretation turns raw genetic data into concrete product recommendations, translates them into a personalized formula, and manufactures the finished product in our own certified EU lab. Think of it as the SNP-to-formula step you don't have to build yourself — followed by production under your brand.
Turn your SNP data into product →If your company holds raw SNP data — genotype files, DNA-test results or a customer database — you have the raw material of personalized nutrition, but not the finished thing. A list of genotypes tells you nothing on its own; what is missing is the genetic data interpretation that converts those markers into a concrete recommendation. That translation from genotype to recommendation is the real "SNP-to-formula" step, and it is exactly what Novogenia contributes. We interpret the relevant markers, turn them into a personalized micronutrient formulation and then manufacture the finished product in our own certified EU lab.
To be precise about what this is: it is not a piece of software we hand over for you to run alone. It is Novogenia's nutrigenetic interpretation service and rule set — the same science behind our own personalized product lines. We take your raw genetic data, apply the interpretation, and return a formula and a finished product. You keep the data, the brand and the customer relationship; we supply the missing layer between the two.
This service is built for organizations that already have access to genetic information but not to the interpretation and production behind it: DNA testing companies looking for downstream products, genetic laboratories that genotype but do not formulate, health and longevity platforms sitting on genotype data, research groups with genomic databases, and brands that have run genetic tests and now want a concrete product to offer. If you can supply the SNPs, we can supply the recommendation and the product.
You do not have to re-test everyone. Where you already hold usable raw genotype data, we can interpret it directly and move straight to formulation. Where a fresh analysis is needed, we supply branded saliva collection kits and run the genotyping in our own lab. Both paths end in the same place: a personalized recommendation and a finished product produced under your brand.
The value sits in the translation, not the raw data. Novogenia has developed more than 30 genetic tests, and our nutrigenomics rules map genetic markers to specific micronutrient needs — which nutrients a person is likely to require more of, which form is best absorbed, and where a standard supplement would miss. This is the interpretation that converts an anonymous SNP profile into an individual formula. It is a genotype-to-recommendation rule set refined through our own testing, applied on your behalf rather than sold as a black box for you to operate.
An interpretation only matters if production can actually deliver a different formula per person. Novogenia manufactures in its own certified EU lab in Salzburg, from small batches up, so individualized formulations are practical rather than theoretical. On request, active ingredients are delivered through our Microtransporter slow-release technology, which releases nutrients in fast, slow or 50:50 profiles for better tolerance and steadier levels. Everything is produced to EU standard — Made in Austria — which is a strong trust signal to pass on to your end customers.
The entire chain runs as a white-label solution. Formula, packaging, inserts and fulfillment carry your brand; Novogenia never appears to the outside. You own the SNP data and the customer relationship, and we act purely as the interpretation and production partner in the background — never as a competitor for your audience.
A genetic test is bought once, but a personalized supplement is consumed and reordered. That is what makes the interpretation step so valuable for companies that already hold SNP data: the same genotype can power a recurring, subscription-friendly product line once it has been turned into a formula. We support fulfillment and reorders so a single analysis becomes a lasting relationship rather than a one-time sale.
Depending on your starting point, you may also want to look at how we turn existing genetic data into supplements, our work as a DNA-based supplement manufacturer, or personalized nutrition for labs. To discuss your specific SNP data and product idea, get in touch with our team or ask our AI assistant.
Tell us what genetic data you hold and what product you want to build on it — we'll come back with a concept for interpretation, formulation and manufacturing under your brand. Or ask our AI assistant directly, around the clock.