Want to offer your members a modern, scalable prevention program? Novogenia delivers genetic analyses and personalized supplements as the white-label partner of your insurer — developed and produced in our own EU lab in Salzburg, Made in Austria, since 2009.
Genetic analyses on nutrition, metabolism and prevention — a scalable prevention offering for your members.
Supplements matched to the genetic profile — a concrete, actionable measure for health prevention.
From pilot project to large member portfolios — standardized processes for reliable, scalable rollout.
The entire program under your insurer brand — test kit, reports and products with your logo and design.
Clear, layperson-friendly results reports that motivate your members to take concrete prevention steps.
Don't want to develop your own? Take ready-made Novogenia solutions straight into your prevention or bonus program.
Genetic analyses from our own genetic lab give your prevention program a serious, robust foundation.
Standardized processes and in-house production enable rollout from pilot to large member portfolios.
White-label partnership: test kits, reports and products carry your insurer's logo and design.
Low entry barriers: start with a pilot project and scale with proven acceptance — without high risk.
Development and production in our certified lab in Salzburg — verified quality to EU standard, a compliance advantage.
Genetic analysis, reports and supplements from one partner — a single, reliable interface instead of many suppliers.
General health appeals often fizzle out — what works is the personal. A genetic-analysis program makes prevention concrete and relevant for your members: from a simple saliva sample they learn what their body individually needs, and with personalized supplements they receive an actionable measure to act on. As a white-label partner, we deliver the entire program — test kit, easy-to-understand reports and products under your insurer brand, scalable from pilot to large portfolio.
Discuss a concept →Prevention is a strategic topic for health and medical insurers — yet classic prevention appeals and general health brochures often fail to reach members. They fizzle out because they remain impersonal and create no immediate connection to one's own body. This is where a genetic-analysis prevention program comes in: it makes health prevention personal and thereby relevant. Instead of general recommendations, members receive individual insights matched to their genetic profile — and with personalized supplements a concrete, immediately actionable measure. This noticeably increases engagement and positions your insurer as an innovative, forward-thinking partner for your members' health. A general idea of prevention becomes a personally tangible offering that noticeably strengthens the relationship between insurer and member.
The process is extremely simple and low-barrier for members: they receive a test kit, provide a saliva sample and send it in — with no doctor's visit or blood draw. In our own lab we analyze genetic predispositions relating to nutrition, metabolism and prevention. Members receive the result as an easy-to-understand, layperson-friendly report that doesn't overwhelm but motivates concrete steps. On request, matching personalized supplements complement the program — bridging the gap from pure insight to actual action and making prevention tangible in everyday life. It is precisely this low-barrier, everyday-friendly access that distinguishes an effective prevention program from purely theoretical recommendations and ensures noticeably higher participation rates.
A prevention program has to work reliably — even at high volumes and over long periods. Thanks to standardized processes and in-house production, a program with Novogenia can be reliably scaled: from a manageable pilot project through several thousand members to a rollout across the entire portfolio. You first test acceptance and processes at low risk and scale only once the results are sound — at consistent quality and with predictable processes. Sample shipping, analysis, reporting and delivery are designed as one continuous process that stays stable even at high volume.
As a white-label partner, Novogenia stays invisible to the outside. The test kit, reports and products carry your insurer's logo and design — the entire program comes across consistently as an offering of your house. You supply the brand and the access to your members, Novogenia supplies the science, the production and the logistics from a single source, through one central interface. The result is a standalone prevention or bonus program under your brand that strengthens your members' loyalty and sharpens your profile in the competitive market — without you having to build your own lab or production infrastructure.
In the insurance environment, diligence, data protection and verifiable standards count especially. Novogenia produces in its own certified lab in the EU and works Made in Austria to EU standard — a clear advantage for quality and compliance requirements. Genetic analyses are handled with the utmost care and in compliance with applicable data-protection requirements. An own lab also means short routes, complete traceability, full control over quality and processes, and a central, reliable interface for your program — instead of an opaque chain of multiple external service providers.
The real added value comes from connecting analysis and action. Pure information rarely motivates behavioral change — a personalized, concrete measure, on the other hand, does. By combining genetic analysis and personalized supplements, the program gives your members not only knowledge about their body but also an actionable next step that makes it easier to start healthier behavior. This strengthens the emotional bond to your insurer, increases the perceived appreciation, and supports your long-term prevention and health goals in a measurable, personal way.
A genetic-analysis program fits flexibly into existing structures. It can be offered as a prevention building block, as part of a bonus or health program, or as an exclusive benefit for selected tariffs. You define the target group, the scope of the analysis and the depth of the reports together with us — matched to your compliance requirements and your communication channels. Novogenia handles the entire operational rollout from logistics through analysis to production. So the effort on your side stays low, while your members experience a high-quality, modern prevention offering under your brand.
Novogenia has been active since 2009 as a genetic lab and manufacturer of personalized health products — with its own certified lab in Salzburg. The combination of science, in-house production and proven scalability creates a rare advantage: you get genetic analyses, easy-to-understand reports and personalized supplements from a single source — as the white-label partner of your insurer, Made in Austria. A reliable partner with its own infrastructure that accompanies you from concept to ongoing operation. If you want to build a modern, scalable prevention program for your members, you're in exactly the right place. Request your no-obligation program concept now or ask our AI assistant directly.
Tell us about your member portfolio and your prevention goals — together we'll develop a scalable genetic-analysis prevention program as your insurer's white-label. Or ask our AI assistant directly, around the clock.