🧬 Nutrigenetics guide — practical know-how for nutrition professionals from Novogenia’s genetic lab.

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Nutrigenetics guide

Nutrigenetics for nutritionists: a practical guide to nutrigenetic testing

Reviewed by Dr. Daniel Wallerstorfer, molecular biologist and founder of Novogenia · Updated: 12 October 2026 · Reading time: 9 min

In short

The same cup of coffee does not affect everyone the same way – and part of the reason lies in our genes. Nutrigenetics studies how inherited genetic differences shape the way the body processes foods and nutrients. In counseling, a genetic analysis gives you information that never changes and that no food diary can reveal – for example, on lactose, caffeine or folate. It does not replace a case history or blood values: genes are one factor among many, not destiny. This guide shows you what research supports, how to build nutrigenetics into your practice, what the law says and which partner models exist.

One cup of coffee, two bodies: what nutrigenetics is about

Two clients drink the same cup of coffee in the morning. For one, the caffeine is broken down quickly. For the other, it lingers much longer. One important reason lies in a single gene: CYP1A2. It is the blueprint for the tool your body uses to break down caffeine. If that tool works more slowly, caffeine stays in the body longer.

That is exactly what nutrigenetics is about: it studies how inherited genetic differences shape the way the body processes foods and nutrients. Nutrigenomics looks the other way – at how what we eat changes the activity of our genes. For your counseling, nutrigenetics is what matters most.

I am a molecular biologist and the founder of Novogenia. Since 2009, we have been analyzing genes in our own lab in Eugendorf near Salzburg, Austria – by now from more than 30 million people. With this guide, I want to show you what really holds up in counseling and how to use it well. Because one thing matters to me: genes are not destiny. They show you where it pays to take a closer look.

What a genetic analysis brings to your practice

Some relationships are well established and translate directly into advice:

Which genes really matter for counseling, and how well each is supported, is covered in The key genes for nutrition counseling.

For your practice, a genetic analysis brings four things in particular:

Here is how a genetic analysis fits in with the tools you already use:

Source of informationWhat it shows youDoes it change?
Case history and food diaryHabits, preferences, complaints, goalsyes
Body measurementsWeight, circumferences, body compositionyes
Blood valuesCurrent nutrient status, metabolic situationyes
Genetic analysisInherited predispositions, e.g. in processing lactose, caffeine or folateno – genes stay the same for life

The table also shows the order of priority: a genetic analysis complements your classic tools. It does not replace any of them. Where you have current measurements, such as blood values, they describe the present state better than any predisposition.

Who this guide is written for

This guide is for professionals who want to bring genetic analyses into their work – or whose clients already arrive with a genetic test in hand:

Interested consumers will find honest answers here too – for example, on what a genetic test can reveal about their own diet.

This guide deliberately stays within nutrition and lifestyle. Medically relevant analyses and pharmacogenetics belong in medical hands wherever national law requires it. What this means for you is explained in Who may offer genetic tests?

What nutrigenetics can do in your counseling

The genetic traits determined by a good analysis are well documented – at Novogenia, every gene included in an analysis is backed by at least three independent studies. From these results, you derive logical conclusions for your counseling. Here is what that looks like in practice:

What the genetic analysis showsWhat you do with it in counseling
How well the body splits milk sugar (LCT)Plan dairy products to fit, or choose low-lactose alternatives
How quickly the body breaks down caffeine (CYP1A2)Adjust the amount and timing of coffee; decaf as an alternative
How folate metabolism works (MTHFR)Build in folate-rich foods such as leafy greens
How the body uses fats and carbohydratesSet priorities for how meals are put together
Predispositions for hunger and satietyDiscuss meal rhythm and strategies for feeling full
All results combined with body data, a questionnaire and blood valuesHave a personalized nutrient formula calculated

And research shows that gene-based advice gets through to people.

In a randomized trial from Toronto (Nielsen and El-Sohemy, Genes & Nutrition 2012), 149 young adults received either gene-based or general dietary advice. 93% of the gene-based group said they understood the advice they were given – compared with 78% in the control group. 88% found it useful for their diet, compared with 72%.

Behavior can change, too. In another study by the same research group (Nielsen and El-Sohemy, PLoS One 2014), participants with a particular variant in the ACE gene were advised to eat less salt. After twelve months, they had cut their sodium intake more than the control group, which received general advice.

In the European Food4Me project (Celis-Morales et al., International Journal of Epidemiology 2017), personalized advice improved diets more than conventional advice: participants ate less red meat, less salt and less saturated fat, and took in more folate. Genetic data did not add a further measurable effect there – the biggest lever was tailoring the advice to the person in the first place. A genetic analysis is one building block that helps you do exactly that.

Good to know: a lifestyle analysis is not a diagnosis. It does not detect diseases, and it does not replace blood values or a case history. Genes always work together with diet, exercise, sleep and stress – and that is exactly where the opportunity lies: lifestyle is something you can shape together with your clients. Read more in Genes are not destiny: how genes and lifestyle work together and Nutrigenetics and nutrigenomics: what research shows.

From saliva sample to report: how it works with Novogenia

Novogenia is both a genetic laboratory and a supplement manufacturer. We analyze every sample in our own lab in Austria, and we sell exclusively through partners. For your clients, the path looks like this:

  1. Choose an analysis: there are analyses on nutrition and weight, sports and performance, stress and skin. Each report bundles several genetic analyses around one part of everyday life.
  2. Provide a saliva sample: at home or in your practice, using a saliva collection kit. For lifestyle use, the kit is available as a non-medical device; on request, it can carry your brand.
  3. Lab analysis: we analyze the sample in our own lab. The analysis takes 4 days.
  4. Receive the report: digitally via a secure portal, printed on request, in up to 18 languages. Colors show at a glance which predisposition the person has for each gene.
  5. Counsel: you discuss the report with your client. Whether you see your clients’ reports is your decision.
  6. Optional next step: a personalized supplement in daily sachets. One delivery lasts 90 days and can be reordered.

There are three models for working together: your own partner shop, where your clients order and you earn a commission on every order; white label under your own brand; or your own product, developed and manufactured for you by Novogenia. The differences are explained in Nutrigenetics as a service: partner and white-label models. How to build the expertise you need is covered in Training with the NOVO Academy.

All chapters at a glance

Nutrigenetics and nutrigenomicsWhat research shows – and what it means for counseling. The key genes for counselingFrom lactose to caffeine to folate: well-documented variants. Judging genetic testsHow to recognize a good lab and a good report. Genes are not destinyHow genes and lifestyle work together. Adding nutrigenetics to your practiceThe process in 6 steps, from first meeting to follow-up. Explaining a genetic reportDiscussing results clearly, without causing worry. Weight management and genesWhat genes reveal about hunger, satiety and the right strategy. Sports and performance nutritionPower or endurance, recovery, injury risk. Personalized supplementsHow genetic, blood and questionnaire data become a formula. Who may offer genetic tests?Lifestyle or medical analysis: what applies to you. Genetic data and the GDPRConsent, storage and sharing in everyday practice. Advertising genetic testsWhich statements are allowed – and which are not. Partner and white-label modelsPartner shop, your own brand or your own product. Training with the NOVO AcademyFree video lectures with certificates in seven languages.

All 14 articles are also listed by chapter at the end of this page.

Frequently asked questions

What is the difference between nutrigenetics and nutrigenomics?
Nutrigenetics asks: how do inherited gene variants influence the way a person responds to foods and nutrients? One example is whether the tool that splits milk sugar stays active in adulthood. Nutrigenomics looks the other way: how does what we eat change the activity of our genes? For nutrition counseling with genetic analyses, nutrigenetics is the field that matters most.
Can nutritionists offer nutrigenetic testing?
Yes, lifestyle analyses on nutrition, weight, sports, stress or skin can be offered by nutrition professionals and coaches. Medical analyses are reserved for physicians where national law requires it – for example in Austria, Germany, Switzerland and the USA. The chapter “Who may offer genetic tests?” explains the details.
Does a genetic test help in choosing the right nutrition strategy?
Yes, as one building block. A genetic analysis shows, for example, how the body uses fats and carbohydrates and how hunger and satiety are predisposed. From this, you derive logical conclusions for meals and nutrition strategy. There is no guaranteed outcome – genes always work together with lifestyle. Read more in the chapter “Weight management and genes.”
How does a genetic analysis with Novogenia work?
Your client provides a saliva sample at home or in your practice using a saliva collection kit. We analyze the sample in our own lab in Austria; the analysis takes 4 days. The report is then available digitally via a secure portal, printed on request, in up to 18 languages.
Does a genetic analysis replace blood tests or a food diary?
No. A genetic analysis shows inherited predispositions that never change. Blood values, body measurements and a food diary show you the current state and actual behavior. Where you have current measurements, they describe the present situation better than any predisposition – the genetic analysis complements them; it does not replace them.

Related: Nutrition and lifestyle analyses · Become a partner · Science at Novogenia

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