You already hold genetic or skin-genetic data — from your own lab, your own DNA test, a partner analysis or a database — but no cosmetic product to build on it? Novogenia closes that gap. We interpret the relevant genetic skin markers, translate them into a personalized cosmetic formulation and manufacture the finished skincare in our own, certified EU lab — under your brand. You own the data and the customer relationship; we deliver the follow-up product.
Raw genotype, SNP data or DNA-test results you already own are interpreted against the relevant genetic skin markers — no need to start from scratch.
Each genetic skin profile is translated into an individual cosmetic formula — active-ingredient concentrations tuned per person, not a one-size-fits-all cream.
We produce the finished personalized cosmetics in our own certified EU lab — from small batches up, Made in Austria.
Day, night and body care are formulated around the individual genetic skin profile rather than a single mass-market recipe.
Formula, packaging and design carry your brand as a white-label solution — Novogenia stays invisible in the background.
From a single order to recurring subscriptions, we handle production so your genetic data becomes a lasting skincare line.
We have run our own certified EU genetic lab since 2009 and developed more than 30 genetic tests — the science behind the product is ours, not outsourced.
We already map genetic markers to skin characteristics and translate them into personalized cosmetic formulations.
Interpretation, formulation, manufacturing and packaging come from a single source, so you coordinate one partner instead of five suppliers.
Cosmetics produced to EU requirements in Salzburg — a trust argument you can pass straight to your end customers.
You keep ownership of the genetic data and the customer relationship. We are your production partner, not a competitor for your audience.
From a first pilot line to a full personalized skincare range, we grow with you as a long-term manufacturing partner.
Many companies sit on valuable genetic data — from a DNA test, a lab, a research project or a customer database — but have no way to turn it into a cosmetic people can buy and reorder. Novogenia is exactly that missing link: we interpret the skin-genetic data, translate it into a personalized cosmetic formulation and manufacture it in our own certified EU lab. You keep the brand, the data and the customer; we deliver the finished follow-up product.
Turn your data into skincare →If your company already holds genetic data — genotype files, SNP data, DNA-test results or a customer database — you are sitting on the hard part of personalized skincare. What is usually missing is the step that turns that data into something physical: a personalized cosmetic that a customer can apply, run out of and reorder. Novogenia specializes in exactly this follow-up step. We interpret the relevant genetic skin markers, translate them into an individual cosmetic formulation and manufacture the finished skincare in our own certified EU lab.
The result is a bridge from data to product: you keep the genetic data, the brand and the customer relationship, while we contribute the genetic skincare formulation, the formulation logic and the manufacturing. Instead of building a lab, a formulation team and a production line yourself, you plug into an existing, validated infrastructure and bring custom cosmetics from DNA data to market far faster.
This service is built for organizations that already have access to genetic information: DNA testing companies looking for downstream products, genetic laboratories that analyze but do not manufacture, beauty and longevity platforms with genotype data, research groups with genomic databases, and brands that have run genetic tests and now want a follow-up product. If you can supply the data, we can supply the DNA-based skincare.
You do not have to re-test everyone. Where you already hold usable raw genotype data, we can interpret it directly and move straight to formulation. Where a fresh analysis is needed, we supply branded saliva collection kits and run the genotyping in our own lab. Both paths end in the same place: finished, individualized cosmetics production under your brand.
The value is in the translation from genetics to a concrete cosmetic recommendation. Novogenia has developed more than 30 genetic tests and maps genetic markers to skin characteristics — which active ingredients a person's skin is likely to benefit from, and at which concentration a formulation is best tuned. This genetic skincare formulation know-how is what converts an anonymous SNP profile into an individual formula, and it is the same science behind our own personalized cosmetic lines.
Personalization only matters if production can actually deliver a different formula per person. Novogenia manufactures cosmetics in its own certified EU lab in Salzburg, from small batches up, so individualized cosmetics production is practical rather than theoretical. Active-ingredient concentrations are tuned to the individual genetic skin profile rather than a single mass-market recipe. Everything is produced to EU standard — Made in Austria — which is a strong trust signal to pass on to your end customers.
The entire chain runs as a DNA skincare white label solution. Formula, packaging, inserts and design carry your brand; Novogenia never appears to the outside. You own the data and the customer relationship, and we act purely as the personalized skincare manufacturer in the background — never as a competitor for your audience.
A genetic test is bought once, but a personalized cosmetic is used up and reordered. That is what makes follow-up products so valuable for companies that already have genetic data: the same data point can power a recurring, subscription-friendly skincare line. We support production and reorders so a single analysis becomes a lasting relationship rather than a one-time sale.
Depending on your starting point, you may also want to look at turning genetic data into supplements, white-label personalized supplements & cosmetics or follow-up products for genetic testing companies. To discuss your specific data and cosmetic idea, get in touch with our team or ask our AI assistant.
Tell us what genetic data you hold and what cosmetic product you want to build on it — we'll come back with a concept for interpretation, formulation and manufacturing under your brand. Or ask our AI assistant directly, around the clock.