Want to set your spa & wellness offering apart with a true premium experience? Novogenia delivers DNA analysis, personalized supplements and cosmetics as white-label products under your hotel brand — developed and produced in our own EU lab in Salzburg, from small batch and Made in Austria.
Genetic tests on nutrition, metabolism, skin aging and vitality — an exclusive experience within your wellness hotel's spa offering.
Supplements matched to your guests' genetic profile — as a personal takeaway or subscription after their stay.
Skincare tailored to skin type and genetics — a beauty highlight that sets your spa apart from standard treatments.
All products under your hotel logo, label and design — ready to market as your house's exclusive own brand.
Combined offers of analysis, supplements and treatment — a bookable premium package for discerning guests.
Don't want to develop your own? Take ready-made Novogenia products straight into your shop or spa boutique.
DNA analyses from our own genetic lab — verified quality that gives your spa offering scientific credibility.
White-label with your house's logo, label and packaging — your guests experience a product of your hotel brand.
Low minimum quantities: start with a small pilot offering and scale with demand — no inventory risk.
Development and production in our certified lab in Salzburg — a trust argument toward your guests.
DNA analysis, supplements and cosmetics from one partner — no juggling multiple suppliers.
Over a decade of experience in personalized health — from the idea to the finished guest product.
Today your guests want more than massage and a sauna landscape — they want to understand what truly benefits their body. With a DNA analysis right inside your wellness hotel, you create exactly that experience: personal, scientifically grounded and exclusive. Building on it, your guests receive personalized supplements and cosmetics as white-label products under your hotel brand — a premium offering that stays memorable and keeps generating revenue after the stay.
Discuss a concept →Wellness tourism has changed fundamentally in recent years: today guests expect individual, scientifically grounded experiences instead of interchangeable standard treatments. Sauna, massage and pool have long been the expected baseline — anyone wanting to stand out has to offer more. A DNA analysis in the wellness hotel hits exactly that nerve. It connects the growing desire for self-optimization and health with the relaxed atmosphere of your property — turning a stay into a personal experience your guests will talk about long afterward. Offering personalized supplements for guests and matching cosmetics sets your spa offering noticeably apart from the competition and positions your property as a pioneer in the premium segment. Personalized genetics thus moves from an abstract trend to a concrete, bookable experience your guests associate with your name.
A complete concept usually consists of three building blocks that build on one another. First, the genetic analysis: from a simple saliva sample, our own lab determines genetic predispositions relating to nutrition, metabolism, skin aging and vitality. Second, the matching personalized supplements, which your guests take home as a high-quality takeaway or conveniently receive by subscription. Third, personalized cosmetics, matched to skin type and genetic profile. We deliver all three building blocks as white-label products under your hotel brand — your guests experience a product of your house throughout, from the test kit and results report to the finished supplement jar.
With the white-label solution, you supply the idea and the brand, Novogenia supplies the science and the production. All products carry your logo, label and packaging design — from the test kit to the supplement jar. The result is an exclusive, ready-to-market range under your own brand that exists nowhere else in this form. Your guests associate the entire experience exclusively with your house, not with an external manufacturer — Novogenia stays invisible in the background. This strengthens your brand perception and makes the offering a genuine unique selling point for your wellness hotel.
The special appeal for wellness hotels: the offering doesn't end at check-out. Once someone knows their genetic predispositions, they want to keep receiving the matching personalized supplements long-term. Through a subscription model under your brand, a recurring revenue stream emerges long after the guest has departed. A one-time stay turns into a lasting customer relationship — a commercial advantage classic spa treatments cannot offer. At the same time, your property stays present all year round: every delivery reminds the guest of their stay and increases the likelihood of a rebooking.
You don't have to go big. Thanks to modern production methods in our own lab, manufacturing is possible from small batch. So you can first test your genetic wellness offering with a manageable pilot, gather your guests' feedback, and only scale once demand is there. This protects your liquidity and makes entering personalized genetics predictable. High minimum order quantities or expensive warehousing, which are a real risk with many classic providers, are eliminated — you grow step by step, and we scale with your property.
In the health field especially, credibility counts. Novogenia operates its own certified genetic lab in Salzburg and produces Made in Austria to EU standard. That is not only a quality argument but also a strong trust argument toward your guests, who pay deliberate attention to their health on a wellness break. An own lab also means: shorter routes, complete traceability, full control over every production step and fair prices, because no middlemen take a cut. Your guests receive verified premium quality — and you gain an argument that convinces in the premium wellness market.
Getting started is easier than many think. Sample collection in the spa takes only a few minutes and integrates elegantly into existing consultation or check-in conversations. Novogenia handles the scientific evaluation and the entire production — your team needs no genetic expertise. We support you with training, materials and integration into your wellness packages and booking flows. Whether as a bookable premium package, an exclusive add-on to existing treatments, or a retail product in the spa boutique: the offering fits seamlessly into your operation and creates an additional, high-quality touchpoint with your guests.
Novogenia has been active since 2009 as a genetic lab and manufacturer of personalized health products. The combination of science and in-house production creates a rare advantage: you get DNA analysis, supplements and cosmetics from a single source — as white-label products under your hotel brand, from small batch and Made in Austria. No juggling multiple suppliers, but one reliable partner with its own lab from the first idea to the finished guest product. If you want to set your wellness hotel apart with a true premium experience, you're in exactly the right place. Request your no-obligation concept now or ask our AI assistant directly.
Tell us about your property and your guests — together we'll develop a personalized genetics experience as your hotel's own brand. Or ask our AI assistant directly, around the clock.