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White-label genetic testing guide

Genotyping for research and studies: from study design to data delivery

Reviewed by Dr. Daniel Wallerstorfer, molecular biologist and founder of Novogenia · Updated: 13 October 2026 · Reading time: 9 min

In short

For studies and cohorts, a genotyping lab takes over the lab work: DNA extraction, targeted SNP genotyping, quality control, sample management and export of structured raw data in your pipeline’s format. Analysis and interpretation stay with your research team. Saliva samples work well: in a comparison study, DNA from saliva was comparable to DNA from blood for genotyping. The research partner is responsible for ethics approval and participant consent; the framework is set by the GDPR (Arts. 9 and 89), Section 66 GTG in Austria and the Human Research Act in Switzerland.

Half a million genotypes: why cohort research relies on genotyping

UK Biobank shows what genotyping can do for research. Genome-wide genotype data are available for all of its roughly 500,000 participants – aged 40 to 69 at recruitment – linked to lifestyle, lab and imaging data. This resource opens up many opportunities to discover new genetic associations and the genetic bases of complex traits (Bycroft et al., Nature, 2018).

And the sample? A study from the University of Cambridge compared saliva and blood from the same 79 participants. 78 of 79 saliva samples yielded sufficient DNA – for individual genotyping assays as well as for genome-wide chip arrays. Genotype call rates and concordance were above 97% for DNA from both saliva and blood. The authors conclude that saliva sampling can make recruitment for studies easier and reduce the effort of collecting samples across several study centers (Abraham et al., BMC Medical Genomics, 2012).

The logical conclusion: the saliva kit can travel to the participants instead of everyone traveling to a blood draw. And the lab work does not have to happen in-house – whether you run a feasibility study or a large cohort.

What a genotyping lab takes over for your project

Not every research institution runs its own high-throughput lab – and for many projects, building one does not pay off. Equipment, maintenance and qualified staff tie up funds that often sit idle once the project ends. With an external lab, you get capacity exactly when your study needs it.

You bring the research question, the study design and the samples. The lab takes over the steps for which you would otherwise need equipment, staff and routine:

Building blockWhat the lab takes overWhat you define up front
Sample materialpreparation, extraction and quality control of DNA from saliva or other sample materials; alternatively, you supply already extracted DNAwhich material, which sample kit, who collects the samples
SNP genotypingtargeted genotyping of defined markers, reproducible and at high throughputmarker list and study goal
Sample managementunique registration, storage and tracking of every study sample during the projectsample identifiers, shipping routes, time points
Data exportstructured raw data in the format of your statistical analysis or pipelineformats, annotations, identifiers
Scalingfrom pilot cohort to large study population, including across several study phasesphases, sample numbers, timeframe

The model follows your study design: a one-off contract analysis of a completed cohort or a project-accompanying lab service across several phases. You set the timeframe within the project – it depends on method, sample numbers and study phases.

From first call to data delivery: how a project runs

  1. Project call: You describe the study design, markers and planned sample numbers; together you clarify method, throughput and schedule.
  2. Quote and planning: a transparent quote and an analysis workflow that fits your cohort and timeframe.
  3. Ethics and consent: Your research team obtains ethics approval and participant consent – before the first sample is collected.
  4. Sample collection: with saliva sample kits or as ready-prepared samples.
  5. Sample receipt and quality control: Each sample is registered, prepared and checked before the analysis starts.
  6. Genotyping: standardized and reproducible, even for large sample numbers.
  7. Data export and follow-up runs: structured raw data in your format; for multi-phase studies, further runs follow at consistent quality.

Tip for your inquiry: The more specific your first briefing, the faster the plan comes together. State the research question and study design, the marker list or at least the number of markers, the planned sample numbers per phase, the sample material, the desired timeframe and your pipeline’s data format. Also say whether the samples have already been collected or collection is still being planned.

Targeted rather than blanket: planning the panel

Targeted SNP genotyping plays to its strengths when the variants you are interested in are already known: you determine defined markers across the whole cohort – efficiently and in a well-standardized way. So plan the panel from the hypothesis:

Raw data that fit your pipeline

Raw data are like a plug: they are only useful if they fit your socket. That is why you agree at the start which formats, annotations and identifiers your pipeline expects – so the data delivered flow into your statistical analysis without rework.

Analysis and interpretation stay with you and your research team. This division of labor has an advantage: scientific interpretation stays where the research question was born. It is important to distinguish a completely different case: we advise against having raw data from consumer tests interpreted by third parties – why is explained in Judging genetic tests. How companies use contract genotyping and raw data for their own products is covered in Contract lab: genotyping and raw data on demand.

Ethics approval and consent: the research partner’s job

The research partner is responsible for the study protocol, ethics approval and participant consent – the university, clinic or company that conducts the study. The lab provides lab services and data. Each country sets the legal framework a little differently:

For the collaboration, this means: clarify in advance who has which data protection role – often the research team decides on purposes and means, and the lab works on its behalf. Put this in a contract. How to determine roles is explained in Data protection for white-label genetic tests.

Confidentiality: codes instead of names

Good research needs trust – from participants and from sponsors alike. Three tools help:

Checklist for your genotyping project

Frequently asked questions

Does our study need ethics approval?
That depends on the country and the project, and it is the research partner’s responsibility. In Switzerland, research on human diseases and on the structure and function of the human body involving biological material or health-related personal data requires authorization from the responsible ethics committee (Arts. 2 and 45 HFG). In Germany and Austria, it depends on the applicable law and your institution’s rules.
Does Germany’s Genetic Diagnostics Act apply to research projects?
No. The GenDG does not apply to genetic examinations and analyses or to the handling of genetic samples and data for research purposes (Section 2(2) No. 1 GenDG). The GDPR and the Federal Data Protection Act still apply – for example Section 27 BDSG on processing special categories of personal data for research purposes.
In what format do we receive the data?
As structured raw data in the format your statistical analysis or pipeline needs. You agree with the lab at the start which formats, annotations and identifiers those are. Analysis and interpretation stay with your research team.
Can we start with a small cohort?
Yes. You can start with a pilot cohort and then scale up sample processing. Options include a one-off contract analysis or a project-accompanying lab service across several study phases; the quote and workflow are based on your cohort and timeframe.
Are saliva samples suitable for genotyping in studies?
Yes. In a comparison study, 78 of 79 saliva samples yielded sufficient DNA, and genotype call rates and concordance were above 97% for DNA from both saliva and blood (Abraham et al., BMC Medical Genomics, 2012). How samples are collected is set out in the study protocol.

Related: Contract lab: genotyping and raw data on demand · Data protection for white-label genetic tests · Genetic analyses for research and studies

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