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Supplement formulation: dosage, upper limits and nutrient interactions

Reviewed by Dr. Daniel Wallerstorfer, molecular biologist and founder of Novogenia · Updated: 11 October 2026 · Reading time: 10 min

In short

A good formula starts with the goal, not with the ingredient list. For each nutrient, you and your manufacturer set an amount that is high enough to be meaningful and stays below the safety limits – there are still no harmonized EU-wide maximum amounts for food supplements. On top of that come nutrient interactions, the volume of the daily serving, and samples and approval. At Novogenia, development takes one week to three months.

How to formulate a supplement: two routes

Before you get down to milligrams, there is a basic question: do you bring a finished formula, or should the manufacturer derive one from your goal? Both are common – and both routes end up with the same review of dosage, interactions and feasibility.

CriterionSuggestion based on your goalExact formula
What you bringTarget group, occasion and positioning – e.g. “basic nutrient supply for people on a vegan diet”Nutrients, chemical forms and amounts per daily serving
What the manufacturer doesSuggests nutrients, forms and amounts and explains the reasoningChecks compliance, dosage, combinations and volume
AdvantageThe manufacturer’s expertise shapes the product from the start.You keep full control over your concept.
RiskThe result misses your expectations if the goal stays vague.The formula has to be adapted if amounts, forms or volume don’t work.
Good fit forBrands without in-house nutrition expertisePractices, experts and brands with a clear concept

Define your goal in terms of target group and need, not in terms of health promises. What you can later put on the pack depends on which health claims are authorized in the EU for the nutrients you include – and these claims usually require the nutrient to be present in at least a “significant amount”. That is why supplement formulation and marketing should be planned together from day one.

The chemical form is part of the formula, too. Folate, for example, is available as folic acid or as methylfolate. Which nutrients may be used in food supplements, and in which forms, is laid down in Directive 2002/46/EC. A good manufacturer will tell you which form it recommends and why.

The dosage window: minimum and maximum amounts

For each nutrient, you need an amount that is high enough to be meaningful and low enough to be safe. The range in between is the dosage window. What surprises many brands: EU law does not set uniform numbers for it.

So every manufacturer has to set its own dosing rule – ask to see it. Novogenia has published the dosing window it uses for personalized formulas:

Some nutrients deliberately deviate from the basic rule. An excerpt from the published table (amounts per day, percentages relative to the RDA):

NutrientRDAMinimumMaximumEFSA, adults
Vitamin C80 mg26.7 mg (33%)240 mg (300%)no UL
Vitamin D35 µg10 µg (200%)100 µg (2,000%)UL 100 µg
Vitamin B122.5 µg80 µg800 µgno UL
Folate200 µg66.7 µg (33%)600 µg (300%)UL 1,000 µg
Magnesium375 mg125 mg (33%)250 mg (67%)UL 250 mg (supplements)
Zinc10 mg3.3 mg (33%)25 mg (250%)UL 25 mg
Calcium800 mg266.7 mg (33%)1,200 mg (150%)UL 2,500 mg

The exceptions have reasons: only about 1% of a high oral dose of vitamin B12 is absorbed (roughly 10 µg of 800 µg), so its window sits far above the RDA. For vitamin D3, the labeling reference value is 5 µg, whereas EFSA’s adequate intake for adults is 15 µg. For magnesium and zinc, the maximum equals the EFSA UL and is therefore below the basic rule. Iron (14 mg) and manganese (2.5 mg), by contrast, have a higher minimum. You can find all values under dosing limits for micronutrients.

Tip: A high number on the label is not a quality feature in itself. What matters is that every amount is justified and stays permitted in all of your target markets.

Nutrient interactions: what competes, what complements

Some nutrients use the same absorption routes in the gut and compete for them when they arrive at the same time. Others can oxidize each other. Still others are deliberately combined because they complement each other.

SituationCommonly cited examplePossible solution in the formula
Competing nutrientsCalcium and iron; zinc and copperRelease at different times or split across separate intake times
Complementary nutrientsVitamin C and ironRelease together
Reactive combinationsNutrients that can oxidize each otherEncapsulate separately, spread the release over hours

The traditional answer to competing nutrients is two products or two intake times – inconvenient for your customers. With microcapsules whose release is controlled per nutrient, the separation can happen within a single daily serving: one nutrient is released quickly, the other over several hours.

A Novogenia laboratory study also describes how sustained release spreads the load: because less arrives at once, according to the study it is less likely that several nutrients compete for the same transport routes in the intestinal wall. How this works, and where the limits of these data lie, is explained in Sustained-release supplements: when delayed release makes sense.

Ask your manufacturer: Which combinations in my formula are critical, and how do you solve them – by separation, by controlled release, or by dropping a nutrient?

Volume: how many nutrients fit into one daily serving?

A daily serving has limited space – whether it is a stick pack, a capsule or a scoop. How much fits depends less on the number of nutrients than on their amounts:

If your preferred formula doesn’t fit into one serving, there are three clean options: adjust amounts within the dosage window, prioritize nutrients, or split the daily serving into two units. In Novogenia’s personalized formulas, for example, the requirement is split across two sachets when it exceeds the volume of one. A higher nutrient concentration in the microcapsules also changes the number of capsules, but not the dose.

So clarify volume early, ideally in your brief: how much fits into the planned serving, and which nutrients drive the volume of your formula? Which format suits it best is compared in Supplement dosage forms compared.

A special case: omega-3 needs a softgel

Most vitamins and minerals are powders; omega-3 fatty acids are an oil. Manufacturers that mainly process powders therefore usually supply omega-3 in a separate format, typically a softgel.

At Novogenia, omega-3 is the only exception to the “no liquid raw materials” rule: it is supplied as a vegan softgel of 350 mg, with no more than 4 softgels per daily serving. For your formula, this means:

Samples and the approval loop

A formula is rarely right on the first try. So plan a clear loop of proposal, review, sample and approval:

  1. Brief: goal or exact formula, target markets, pack size and planned volume.
  2. Formula proposal: nutrients, forms, amounts per daily serving and – where relevant – the release profile per nutrient.
  3. Review: dosage window, national maximum amounts in your target markets, interactions and volume.
  4. Sample: check appearance, smell, taste and handling.
  5. Adjustment: send change requests back in one batch, not one at a time.
  6. Written approval: the approved version is the basis for the label, the notification and production.

Every extra round takes time. At Novogenia, development takes one week to three months – fastest when all nutrients are already in stock as finished Microtransporters. If a nutrient has to be newly encapsulated, that is a development project of its own with more lead time. Which raw materials can be processed at all is covered in Which raw materials can be processed.

If one person on your side collects and approves all changes, you avoid most revision loops. And keep in mind: whoever sells the product under their own name is responsible for it and for everything on the pack – even if the manufacturer developed the formula.

Checklist for your formula

Frequently asked questions

Are there legal maximum amounts for food supplements?
There are still no harmonized EU-wide maximum amounts: Article 5 of Directive 2002/46/EC provides for them, but they have never been adopted. Individual countries have their own statutory maximum amounts, which you need to check for every target market. EFSA’s Tolerable Upper Intake Level (UL) serves as the scientific safety limit. Novogenia complies with both.
Do I need a finished formula before I contact a manufacturer?
No. It is enough to have a clear target group and goal – an experienced manufacturer will suggest nutrients, forms and amounts and explain the reasoning. If you bring an exact formula, the manufacturer will check it for compliance, dosage, interactions and volume.
How many nutrients fit into one daily serving?
That depends less on the number of nutrients than on their amounts. Vitamins dosed in micrograms take up hardly any space, while minerals such as calcium or magnesium take up a lot. Clarify the volume early with your manufacturer. If a formula doesn’t fit into one serving, you can adjust amounts, prioritize nutrients or split the serving.
Can I combine nutrients that interfere with each other’s absorption?
Yes, if the formula takes it into account. With microcapsules whose release is controlled per nutrient, competing nutrients can be released at different times – within a single daily serving. Nutrients that complement each other, on the other hand, are released together.
How long does it take to develop a supplement formula?
At Novogenia, between one week and three months. It is fastest when all nutrients are among the 22 already in stock. Every new nutrient is a development project of its own with more lead time, and every additional round of samples or feedback extends the timeline.

Related: Dosing limits for micronutrients · How Microtransporters release nutrients · Sustained-release supplements

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